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Kia Motors America Announces All-Time Best Sales Year

Kia Motors America (KMA), which previously announced it had surpassed its best-ever full-year sales total in just 11 months, today reported all-time record sales in 2010 of 356,268 units, up 18.7-percent over 2009 and a 16.6-percent increase over the annual mark set in 2007. Nine monthly sales records, including the company’s best-ever December sales of 30,444 units, led to KMA’s 16th consecutive year of increased market share in the U.S.
KMA’s sales were led throughout 2010 by the U.S.-built1 2011 Sorento, the brand’s best-selling vehicle each month and the first Kia nameplate to eclipse 100,000 units in the U.S. in one year. Kia Motors’ design-led transformation has delivered a stable of new and recently introduced products – Soul, Forte, Forte Koup, Sorento, Sportage and the all-new Optima – that accounted for 86.3 percent of the December sales volume.

“Kia has experienced unprecedented growth in the U.S., including a 48-percent market share increase since 2008 to our current position of more than 3-percent, and our rapid expansion is a direct result of our commitment to delivering vehicles with world-class design that embody our core principles of quality, safety, technology and value,” said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). “Kia has invested heavily in the U.S., including our first North American manufacturing facility in West Point, Georgia, and with our first turbocharged and hybrid vehicles set to arrive in showrooms early this year we expect to continue our momentum and growth.”
2011 Kia Motors America Product Line
Kia’s model year 2011 vehicle line includes the Sorento CUV and Sportage CUV, the all-new Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.


MONTH OF DECEMBER YEAR-TO-DATE
Model 2010 2009 2010 2009
Rio 944 3,932 24,619 34,666
Spectra 1 65 272 47,114
Forte 5,694 4,903 68,500 26,328
Optima 1,226 1,978 25,367 37,527
MY 11′ Optima 1,880 n/a 2,015 n/a
Amanti 1 62 281 3,704
Sportage 33 1,127 11,776 42,509
MY’11 Sportage 2,527 n/a 12,097 n/a
Sorento 2 3,136 783 24,460
MY’11 Sorento 9,801 n/a 108,202 n/a
Sedona 1,672 773 21,823 27,398
Rondo 64 1,236 3,588 14,206
Borrego 232 1,020 9,835 10,530
Soul 6,367 2,816 67,110 31,621
Total 30,444 21,048 356,268 300,063

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