Kia Motors America (KMA), which previously announced it had surpassed its best-ever full-year sales total in just 11 months, today reported all-time record sales in 2010 of 356,268 units, up 18.7-percent over 2009 and a 16.6-percent increase over the annual mark set in 2007. Nine monthly sales records, including the company’s best-ever December sales of 30,444 units, led to KMA’s 16th consecutive year of increased market share in the U.S.
KMA’s sales were led throughout 2010 by the U.S.-built1 2011 Sorento, the brand’s best-selling vehicle each month and the first Kia nameplate to eclipse 100,000 units in the U.S. in one year. Kia Motors’ design-led transformation has delivered a stable of new and recently introduced products – Soul, Forte, Forte Koup, Sorento, Sportage and the all-new Optima – that accounted for 86.3 percent of the December sales volume.
“Kia has experienced unprecedented growth in the U.S., including a 48-percent market share increase since 2008 to our current position of more than 3-percent, and our rapid expansion is a direct result of our commitment to delivering vehicles with world-class design that embody our core principles of quality, safety, technology and value,” said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). “Kia has invested heavily in the U.S., including our first North American manufacturing facility in West Point, Georgia, and with our first turbocharged and hybrid vehicles set to arrive in showrooms early this year we expect to continue our momentum and growth.”
2011 Kia Motors America Product Line
Kia’s model year 2011 vehicle line includes the Sorento CUV and Sportage CUV, the all-new Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.
MONTH OF DECEMBER | YEAR-TO-DATE | |||
Model | 2010 | 2009 | 2010 | 2009 |
Rio | 944 | 3,932 | 24,619 | 34,666 |
Spectra | 1 | 65 | 272 | 47,114 |
Forte | 5,694 | 4,903 | 68,500 | 26,328 |
Optima | 1,226 | 1,978 | 25,367 | 37,527 |
MY 11′ Optima | 1,880 | n/a | 2,015 | n/a |
Amanti | 1 | 62 | 281 | 3,704 |
Sportage | 33 | 1,127 | 11,776 | 42,509 |
MY’11 Sportage | 2,527 | n/a | 12,097 | n/a |
Sorento | 2 | 3,136 | 783 | 24,460 |
MY’11 Sorento | 9,801 | n/a | 108,202 | n/a |
Sedona | 1,672 | 773 | 21,823 | 27,398 |
Rondo | 64 | 1,236 | 3,588 | 14,206 |
Borrego | 232 | 1,020 | 9,835 | 10,530 |
Soul | 6,367 | 2,816 | 67,110 | 31,621 |
Total | 30,444 | 21,048 | 356,268 | 300,063 |
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